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Boost Your U.S. Sales With Trust
Elevate your brand and build consumer trust by becoming a member of the North American Olive Oil Association (NAOOA). As a member, you gain exclusive access to license prestigious certification seals that set your products apart:
- NAOOA Certified Seal: By far the most widely used certification program in the industry
- Extra Virgin Alliance Seal: For qualifying specialty olive oils
- AHA Heart Check: Master license agreement for label use
Join us today to start using these powerful seals, giving your consumers confidence and helping your brand stand out in the competitive U.S. market. Discover how your company can benefit from NAOOA membership and lead with quality.
Membership Benefits
The North American Olive Oil Association (NAOOA) is a not-for-profit trade group of olive oil marketers in North America. Our mission is to promote the consumption of all types of olive oil by communicating olive oil's health benefits, flavors and culinary versatility. Our members are committed to meeting or exceeding the standards set by the International Olive Council (IOC). We represent more than two-thirds of the olive oil consumed in the U.S.A. and Canada.
- Marketing Benefits
- Consumer-facing website with blog, recipes and educational resources
- Active promotion through social media
- NAOOA membership in the Specialty Food
Association
- Elite Government Relations
- Work with top lobbying firm
- Interact with government agencies and policymakers in D.C. and state capitals
- Sophisticated Strategic Communications
Aggressive PR effort to defend against negative attacks and to seek correction of published misinformation
- Experienced Leadership
Full-time executive director with 30+ years in the industry and legal experience checking bad actors and anti-competitive conduct negatively impacting the category
- Two Memberships in One
NAOOA members are automatically members of the Association of Food Industries (AFI), the U.S. food import industry’s trade association. Both are company memberships, meaning your whole team has access to the services and information provided by both associations.
- Competitive Advantage
Members get ongoing information and
benefits, such as:- Newsletters and memos
- New regulations
- Labeling and standards
- Consumer and market trends
- Quality control issues
- Twice-yearly meetings
The cost of NAOOA membership is a fraction of what you would pay for these services on your own. For example, to hire your own government relations, public relations, digital and legal defense teams would cost 100x the average annual membership dues.
The North American Olive Oil Association is committed to supplying North American consumers with quality products in a fair and competitive environment; to fostering a clear understanding of the different grades of olive oil; and to expounding the benefits of olive oil in nutrition, health, and the culinary arts. | © North American Olive Oil Association. All Rights Reserved.