May is Asian American and Pacific Islander Heritage Month and to celebrate, we will be adapting recipes from Asia with olive oil.
By Janey Lee
One of the fastest-growing markets when it comes to olive oil consumption is Korea, where EVOO now accounts for over 21% of the market share, topping both canola and sesame oil usage.[1] This reflects a similar trend in the Asia/Pacific market overall, where industry analysts expect that the market for olive oil will grow by 4.2% by 2025 [2]. Experts theorize that one of the driving factors of this growth is an increase in global travel and greater exposure to the Mediterranean diet, which has consistently ranked as one of the healthiest eating patterns.
The increase in olive oil usage can be found in both foodservice and home kitchens. The signature dish at Korea's most popular fried chicken chain is "olive chicken," which is fried in olive oil.
My mother, who immigrated to the United States from Korea in 1977 switched to olive oil for her cooking around 15 years ago. It's the only cooking oil she has in her house other than sesame oil (which she only uses for flavoring). Why did she switch? For health reasons. Like other Koreans, she strongly believes that food is medicine and for that reason, she added olive oil to our family's diet.
But let's move onto the cooking! For today's post, I recruited my mother to share her recipe for Jun (also called Jeon) which are pan-fried foods coated with a soft egg batter. Jun can be made with fish, meat, or vegetables. This simple recipe requires no special ingredients and is easy to make at home.
This basic recipe can be used to make other types of Jun.
You can serve with a dipping sauce. Mix together the following ingredients
[1] Statista.com
More recipes: Maangchi Korean Recipes with Olive Oil